Get Wiser in 10 Minutes
Everyone has something about their lives that they would like to change. People are constantly turning to cheap and effective ways to learn what they need to know to make their own lives easier. The search for lifestyle eBooks containing this information is constant.
Because you already possess the information that people are searching for, you have decided to write a eBook about the topics that you are a professional in. But just because you are skilled in how to organize a home or how to train a dog doesn’t mean that people will automatically be interested in reading what you have written.
The decision to write a eBook is a simple one to make. Anyone can put together an informative essay on how to learn or improve a lifestyle skill. What is going to make the difference between one-time buyers and returning customers will boil down to your ability to make your lifestyle eBooks engaging and entertaining at the same time.
This is the point where those who decide to write a eBook often find themselves suffering. From the very first sentence, your readers will be judging not only the value of the information you are presenting, but also the worth of your name as an author. If your lifestyle eBooks are about as entertaining as an advanced Biophysics lecture at Harvard, your readers will soon get bored. While you have still made this sale, you will not be making any more to this customer in the future.
In order to keep your reader engaged in your content, you must be entertaining from the very start. Many who write a eBook believe that their discussions need to be dry and informative at all times. This simply is not the case. Instead of writing as if you are afraid of using a who when you should have used whom, try a more relaxed approach.
The relaxed approach is still considered formal in the setting of business and lifestyle eBooks. You want to appear as a figure of authority on the subject, while at the same time maintaining a friendly and personalized atmosphere for your reader. Avoid the six syllable words, unless they are absolutely needed, and instead provide your reader with a rich and rewarding opportunity to advance their own personal growth.
Avoid being overly relaxed and familiar with your reader. Writers frequently make the mistake of addressing the reader as if you were close friends. This will create just as many problems as being too uptight in your writing. Readers who experience the buddy-buddy approach with their authors often lack the feeling of authority that is required to take anything you write seriously.
Make your lifestyle eBooks as natural as you can, while still being authoritative. This way, your readers will feel entertained as well as informed. This approach is the best way that you have for not only creating buzz about your eBook, but for bringing readers back for your future installments as well.